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1.新媒體數(shù)據(jù)運(yùn)營(yíng)之傳播/活動(dòng)數(shù)據(jù)指標(biāo)：K因子
每位用戶(hù)平均向多少用戶(hù)發(fā)出邀請(qǐng)，發(fā)出的邀請(qǐng)又有多少有效的轉(zhuǎn)化率，即每一個(gè)用戶(hù)能夠帶來(lái)幾個(gè)新用戶(hù).
2.新媒體數(shù)據(jù)運(yùn)營(yíng)之傳播/活動(dòng)數(shù)據(jù)指標(biāo)：病毒傳播周期
活動(dòng)、廣告、營(yíng)銷(xiāo)等任何能稱(chēng)之為傳播的形式都會(huì)有傳播周期。理論上，通過(guò)K因子和傳播周期，能預(yù)測(cè)依賴(lài)傳播帶來(lái)的用戶(hù)量,可實(shí)際的操作意義不大，它們更多用于各類(lèi)活動(dòng)和運(yùn)營(yíng)報(bào)告的解讀分析。
3.新媒體數(shù)據(jù)運(yùn)營(yíng)之傳播/活動(dòng)數(shù)據(jù)指標(biāo)：用戶(hù)分享率
現(xiàn)在產(chǎn)品都會(huì)內(nèi)嵌分享功能，對(duì)內(nèi)容型平臺(tái)或者依賴(lài)傳播的產(chǎn)品,分享率是較為重要的指標(biāo)，它又可以細(xì)分為微信好友/群，微信朋友圈，微博等渠道。
4.新媒體數(shù)據(jù)運(yùn)營(yíng)之傳播/活動(dòng)數(shù)據(jù)指標(biāo)：活動(dòng)曝光/瀏覽量
傳播和線(xiàn)上活動(dòng)是息息相關(guān)的，這兩者的差異不大。想要做好一個(gè)活動(dòng)，單純知道活動(dòng)的瀏覽量是不夠的，好的活動(dòng)一定是數(shù)據(jù)分析出來(lái)的。
5.新媒體數(shù)據(jù)運(yùn)營(yíng)之傳播/活動(dòng)數(shù)據(jù)指標(biāo)：活動(dòng)參與率
活動(dòng)參與率衡量活動(dòng)的整體情況，可以套用用戶(hù)活躍的分析指標(biāo).
6.新媒體數(shù)據(jù)運(yùn)營(yíng)之傳播/活動(dòng)數(shù)據(jù)指標(biāo)：參與率詳細(xì)解讀
這個(gè)活動(dòng)的參于人數(shù)(活躍數(shù))多少?有多少老用戶(hù)參與了這個(gè)活動(dòng)?有多少新增用戶(hù)因?yàn)檫@個(gè)活動(dòng)來(lái)，傳播類(lèi)的活動(dòng)分享數(shù)據(jù)怎么樣?活動(dòng)中的各個(gè)流程轉(zhuǎn)化如何?活動(dòng)帶來(lái)多少新訂單。其實(shí),運(yùn)營(yíng)活動(dòng)可以看作一個(gè)短生命周期的產(chǎn)品，產(chǎn)品的一切指標(biāo)都能應(yīng)用于其中。
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